How We Make Money at 360 Sport News

Quick answer: 360 Sport News makes money from clearly labelled advertising, sponsored content and press release publishing. Commercial income never influences our independent reporting, which is not for sale, and we do not take betting or gambling revenue. This page explains our sources and the wall between money and coverage. Ask us anything.

Key takeaways

• Main sources: advertising, sponsored content and press release publishing — all disclosed.
• The wall: revenue never buys or shapes our independent coverage.
• No betting money: we do not take betting or gambling revenue.
• No hidden links: we do not sell undisclosed or disguised paid links.
• Transparency: every paid placement is labelled for readers.

Where our revenue comes from

Running independent multi-sport journalism costs money, and we are open about how we fund it. Our income comes from advertising across our sections, sponsored content commissioned by brands, and press release publishing for organisations with news to announce. Some articles may also contain affiliate links, which we disclose. Each of these is a clearly labelled commercial arrangement, kept separate from what we choose to report, so you can always see how the site pays its way. We deliberately spread our income across several sources rather than depending on any one advertiser, because a publication that leans too heavily on a single payer is harder to keep independent when that payer wants a favour.

Advertising

Brands pay to place display advertising in our multi-sport environment. These units are marked as advertising and do not determine what we cover or how we cover it. We choose advertisers that fit a general sports audience and decline categories that do not, including betting and gambling. Turning down revenue that would not suit our readers is part of keeping the site somewhere people actually want to spend time.

Sponsored content and press releases

Organisations can pay for a labelled sponsored article or a company-supplied press release. Both are disclosed on the page so readers know they are paid or company-issued. They are reviewed for accuracy, but they are never presented as our independent reporting, and buying one does not earn a place in our editorial coverage. The label is not fine print — it is prominent, because the whole arrangement depends on readers understanding exactly what they are looking at.

Affiliate links, where used

If an article contains an affiliate link, we may earn a commission when a reader buys through it, at no extra cost to them. This never changes our verdict or ranking. We explain this in our advertising disclosure, and any such link is disclosed in line with recognised practice. We include an affiliate link only where the product is genuinely relevant to what the article is about, never as the reason the article exists.

What we do not do

Our revenue has firm limits. 360 Sport News does not take betting or gambling revenue and does not court betting advertisers. We do not sell undisclosed or disguised paid links, we do not accept payment to alter or remove independent coverage, and we do not let any advertiser or partner dictate editorial. If an arrangement would mislead readers, we do not run it, however attractive the fee.

How money stays separate from coverage

The principle behind all of this is that our coverage is never for sale. Commercial and editorial decisions are kept apart: the team that reports and reviews is not directed by what advertisers want, and commercial staff do not sign off on journalism. This separation is the reason readers can trust our sports coverage, and it is worth far more to us in the long run than any single deal could be in the short term.

Why transparency matters

Being clear about how we make money is part of being trustworthy. When you can see which items are paid and which are independent, you can weigh them accordingly and decide for yourself how much to rely on each. That honesty is the foundation of the relationship we want with sports fans and followers, and it is why we publish this page rather than bury the detail. Plenty of sites treat how they make money as something to hide; we would rather set it out plainly and let you hold us to it, because a reader who understands our incentives is better placed to trust the coverage that sits alongside them.

Questions and corrections

If anything here is unclear, or you think a piece of content is not labelled as it should be, we want to know. Reader scrutiny keeps us honest, and we would always rather fix a labelling slip quickly than let it stand. Reach us through our contact page or at [email protected].

How we decide which advertisers to accept

Not every organisation that wants to reach our readers is a good fit, and we would rather turn business away than compromise the environment. We look for advertisers whose products genuinely serve sports fans and followers, whose claims are honest, and whose presence will not confuse or mislead. We decline categories that do not suit a general sports audience, betting and gambling among them, and we say no to anything that would need to disguise what it is in order to work. Turning down unsuitable revenue is a routine part of running the site, not an exception to it.

This selectivity is in your interest as a reader. A publication that will run anything for a fee gradually becomes harder to trust, and once that trust goes the advertising is worth less to everyone. By keeping standards on what we accept, labelling everything commercial, and keeping our reporting off the market and never for sale, we protect the very thing that makes the site useful. The commercial side exists to fund the journalism, not to shape it. That order of priorities is deliberate, and it is the simplest way to explain every decision we make about which advertising to accept and which to turn down.

360 Sport News is an independent multi-sport news publication with a named editorial team and published standards. Learn how we operate on our about page, meet the people behind our reporting on the team page, read our editorial guidelines, and review our advertising disclosure. All paid content is labelled in line with the FTC endorsement guidelines, and our independent coverage is never for sale.

Frequently asked questions

How does 360 Sport News make money?

From clearly labelled advertising, sponsored content and press release publishing, plus disclosed affiliate links where used.

Does paying influence your coverage?

No. Our independent reporting and reviews are never for sale and are kept separate from commercial arrangements.

Do you take betting or gambling money?

No. We do not take betting or gambling revenue and do not court betting advertisers.

Do you use affiliate links?

Sometimes. When we do, we disclose them and may earn a commission at no extra cost to you. See our advertising disclosure.

Do you sell links?

No. We do not sell undisclosed or disguised paid links.

Are paid placements labelled?

Yes. Advertising, sponsored content and press releases are all clearly disclosed.

Can I pay to remove or change an article?

No. We do not accept payment to alter or remove independent coverage. Corrections are handled on the facts.

Where can I ask about a specific arrangement?

Contact us through our contact page or email [email protected].