Submit a Sports Press Release for Distribution and Publishing

Quick answer: A sports press release on 360 Sport News is a company-supplied announcement — a signing, launch, event, sponsorship or milestone — that we review, clearly label and publish to a sports audience. To submit a sports press release, send the news and key facts to our press desk. We do not publish betting or gambling releases. Submit your release.

Key takeaways

• What it is: a clearly labelled, company-supplied sports announcement.
• Best for: signings, product launches, events, sponsorships, results and milestones.
• How to submit: send your release and facts via our contact page; we review, label and publish.
• Disclosure: every release is marked as company-supplied, never disguised as independent reporting.
• Excluded: betting and gambling releases; anything misleading.

What is a sports press release?

A sports press release is a formal, organisation-issued announcement written to inform journalists and readers about news from a team, league, brand, event or athlete. Unlike sponsored content, which tells your story at length, a press release leads with the news itself: what happened, when, who is involved and why it matters. On 360 Sport News it is published as a clearly labelled announcement so readers always know it is company-supplied rather than our own reporting. Getting the format right matters: a release that reads like news, with the important facts first and the marketing kept in check, is far more likely to be read in full than one that opens with a slogan and hides the actual story three paragraphs down.

What sports press release distribution includes

• Publishing your release as a labelled announcement on 360 Sport News.
• Editorial review for accuracy, clarity and compliance before it goes live.
• A sports-native audience already following fixtures, results and sports news.
• Clear disclosure in line with recognised endorsement practice.
• Optional amplification alongside advertising or a wider partnership.

How to submit a sports press release

1. Prepare your release — lead with the news, include the essential facts, a quote and a link to learn more.
2. Send it to our press desk via the contact page or [email protected], with any embargo date.
3. We review it for accuracy, compliance and clarity, and confirm placement and timing.
4. We publish and label it to our sports readership as a company-supplied announcement.

What to include in your release

• A clear, specific headline that states the news, not a slogan.
• The essential facts up top: what, who, when, where and why it matters.
• At least one quote from a named spokesperson, coach or athlete.
• Concrete, verifiable detail — the team, event, competition, partner or figures involved.
• Relevant links, a logo or image, and a contact for follow-up.

Why distribution to a sports audience matters

A generic wire reaches databases; 360 Sport News reaches readers who already follow sport. An announcement placed in front of engaged fans is read by the people most likely to care about it, which is worth more than a large but indifferent distribution figure. Because our environment is credible and clearly labelled, your news arrives with context rather than as noise, and your organisation’s reputation is protected by the same standards we apply to everything we publish. A headline figure claiming enormous reach means little if the audience behind it does not care about sport; a smaller, engaged sports readership that actually reads and acts on your announcement is worth considerably more to most organisations.

When to send your announcement

Time your sports press release to the news: a signing or transfer, a fixture or event going live, a sponsorship, a product launch or a record. Send it ahead of the moment with a clear embargo if you need coordinated timing. Announcements land best when the news is genuinely new and the details are locked, because a release that needs correcting later costs more attention than it earns. If you are unsure about timing, ask us and we will advise.

What we will not publish

To keep the environment brand-safe, 360 Sport News does not publish betting or gambling press releases and does not court betting advertisers. We also decline misleading claims and invented achievements. We do not sell undisclosed or disguised paid links, and a press release is not a route to buy one — releases are labelled as company-supplied precisely so readers are never misled about what they are reading.

How we review and publish your release

Every release goes through a short, practical review before it appears. We read for accuracy and clarity, check that claims are supported and that any figures are attributed, and confirm the essentials — names, dates, venues and spellings — are correct. If something needs a source or a small edit for house style, we will come back to you before publishing rather than change the meaning of your announcement. Where an embargo applies, we hold to it and coordinate timing so your news lands when you intend.

Once it is ready, we publish the release as a clearly labelled, company-supplied announcement to our sports readership, with your links, contact and any approved image or logo. What we will not do is present it as our own reporting or imply an endorsement we have not given — the label is prominent for exactly that reason. This is the same standard that protects our independent coverage, which is decided by our team and never for sale, and it is what makes an announcement placed here credible rather than just visible. If a release cannot meet that bar even after a small edit, we will tell you why rather than publish something that would not serve you, because a weak announcement helps no one.

Press release versus sponsored content versus editorial

• Press release — your company-supplied announcement, labelled, focused on the news. This page.
• Sponsored content — a longer branded article that tells your story in depth, clearly labelled.
• Independent editorial — our own reporting and analysis, decided by our team and never for sale.

360 Sport News is an independent multi-sport news publication with a named editorial team and published standards. Learn how we work on our about page, meet the people behind our reporting on the team page, read our editorial guidelines, and review our advertising disclosure. Every release is labelled in line with the FTC endorsement guidelines, and our independent coverage is never for sale.

Frequently asked questions

How do I submit a sports press release?

Send your announcement and key facts via our contact page or [email protected]. We review, confirm timing, then publish and label it.

How much does sports press release distribution cost?

It depends on scope, format and placement. Request current rates with a note on what you are announcing.

What is the difference between a press release and sponsored content?

A press release is a short, news-led, company-supplied announcement; sponsored content is a longer branded article. Both are labelled.

Is a press release the same as editorial coverage?

No. A release is company-supplied and labelled. Independent editorial is our own reporting and is never for sale.

Do you publish betting or gambling releases?

No. We do not publish betting or gambling press releases and do not court betting advertisers.

What sports news can I announce?

Signings and transfers, launches, events, sponsorships, results, appointments and milestones.

Do you accept embargoed releases?

Yes. Include the embargo date when you submit and we will coordinate timing.

Do you sell links in press releases?

No. We do not sell undisclosed or disguised paid links; relevant links are disclosed.

How much does sports press release distribution cost on 360 Sport News?

Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.

How do I write a sports press release?

Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.

Is this sports press release distribution or single-site publishing?

We publish your release to our sports readership and can extend reach through a partnership or wider campaign — ask for current options.