About 360SportNews
Who we are, what we cover, and how we report sport — accurate, fair and independent journalism from every angle.
Who We Are
360 Sport News is an independent global sports-news publication built for people who want more than the final score. The name says it plainly: we cover sport from every angle — the result, the build-up, the tactics, the money, the personalities and the moments that get arguments going long after the final whistle. We are read by 250,000+ monthly readers, with our strongest followings in the United States, the United Kingdom, India, Australia and Canada, and an audience that skews predominantly 18–44. On average, those readers stay with us for around 4:32 per session — a figure we are quietly proud of, because it tells us people come to read, not just to glance.
Our mission is straightforward. Sports coverage online is crowded, and a lot of it is fast, shallow and forgettable. We set out to do the opposite: to deliver the depth, accuracy and independence that real fans deserve. We treat readers as the knowledgeable, opinionated, detail-hungry people they are — and we write accordingly.
What We Cover
We report across nine sports, each with its own rhythm, its own rivalries and its own reasons to keep watching:
- Football & Soccer — the global game in full, from title races and transfer sagas to the lower-league drama that never makes the highlight reels.
- Cricket — Tests that turn on a single session, white-ball fireworks and the franchise leagues reshaping the sport.
- NBA & Basketball — trade deadlines, playoff chess matches and the rise of the next generation of stars.
- Tennis — Grand Slam pressure, surface-by-surface form and the long rivalries that define eras.
- Formula 1 — the engineering arms race, race-day strategy calls and the championship fights decided by tenths of a second.
- MMA & Boxing — fight-week build-up, style clashes inside the cage and ring, and the contests that actually deliver.
- Golf — major-championship Sundays, shifting world rankings and the tours competing for the game’s biggest names.
- Esports — the major circuits, roster shake-ups and the competitive titles drawing arena-sized crowds.
Whether it is a marquee event or a story still flying under the radar, we aim to be the place where fans of any of these sports find coverage written by people who genuinely follow them.
How We Work
Good sports journalism lives and dies on accuracy. Scores and standings move minute to minute, and rumours travel faster than facts — so verification sits at the centre of how we operate.
- Verification first. We check claims against reliable sources before we publish, and we are careful to distinguish confirmed news from speculation. If something is reported but not yet confirmed, we say so.
- Named, accountable writers. Our journalism carries real bylines — among them Jack Beatnik, Jim Smith and Steen Kirby — because readers deserve to know who is doing the reporting and analysis.
- A clear line between news, analysis and opinion. Reporting tells you what happened. Analysis explains why it matters and what might come next. Opinion is one writer’s argument, labelled as such. We keep these distinct so you always know what you are reading.
- Live data, handled responsibly. We use trusted third-party live sports-data feeds and some automation to keep scores and standings current at scale. Automation supports our reporting; it does not replace editorial judgement.
Our Standards — Why You Can Trust Us
We hold our work to the standards readers should expect from a credible publication: real experience of following sport closely, genuine expertise in the events we cover, the authority that comes from consistent, accurate reporting, and the trustworthiness that holds it all together.
In practice that means writing under named bylines, sourcing our reporting, being transparent about how we use data and automation, and clearly separating fact from opinion. It also means owning our mistakes. When we get something wrong, we fix it promptly and transparently rather than quietly editing the record. If you spot an error, we want to hear about it — write to [email protected] and we will review it.
Independence & How We’re Funded
360 Sport News is independent, and our funding model is designed to keep it that way. We are supported by several revenue streams, all of which we keep clearly separated from our editorial decisions:
- Display advertising across the site.
- Sponsored and native content, always clearly labelled so you can tell at a glance what is editorial and what is paid.
- Affiliate links, disclosed where they appear, which may earn us a commission at no extra cost to you.
- Newsletter sponsorship supporting our free weekly digest.
The principle behind all of this is simple and non-negotiable: commercial relationships never influence our coverage. Advertisers and sponsors do not get to shape our reporting, our analysis or our verdicts. A labelled sponsored post is a labelled sponsored post — never disguised as independent journalism. For advertising and partnership enquiries, contact [email protected].
The Team
Our journalism is produced by a working sports desk rather than a single voice. Writers including Jack Beatnik, Jim Smith and Steen Kirby form the core of that desk, reporting and analysing across our nine sports, supported by a wider group of contributors who bring specialist knowledge to individual leagues, competitions and disciplines.
What unites the team is a fan-first mindset: we write the coverage we ourselves would want to read. Editors oversee accuracy, fairness and the separation of news from opinion, while our contributors help us go deeper on the stories that reward real expertise. If you would like to write for us or have a story to pitch, send it to [email protected].
Newsletter & App
There are a few easy ways to keep 360 Sport News close at hand. The Daily Sports Digest is our free weekly newsletter — a concise, fan-friendly round-up of the stories, results and analysis that mattered most, delivered straight to your inbox.
For readers who want us on the go, our Progressive Web App (PWA) and our app on Google Play make it quick to follow scores, standings and the latest coverage from your phone. And if you prefer your sport in your social feeds, you can find us on X, Facebook and Instagram at @360sportnews.
How to Reach Us
We are always glad to hear from readers, contributors and partners. Here is where to get in touch:
- Editorial enquiries and feedback: [email protected]
- Corrections: [email protected]
- Advertising and partnerships: [email protected]
- Story pitches and contributor enquiries: [email protected]
However you found us, thank you for reading. We will keep covering the sports you love from every angle — with the depth, accuracy and independence you deserve.
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