Sports Sponsorship News Today: Major Deals and Emerging Trends in 2026
Sports sponsorship news today: Major deals, emerging trends, and what brands are investing in across leagues and athletes in 2026.
Category
Features
The long read. In-depth profiles, investigations, oral histories and tactical deep-dives that go beyond the scoreline to the stories that shape the game.
Sports Nutrition Research News: Key Studies Shaping Athletic Performance Science
A 2026 meta-analysis challenges the anabolic window myth. Learn what sports nutrition research says about protein timing, leucine thresholds.
Sports Analytics News: AI Biometric Tracking Expands Across Pro Leagues
Sports analytics news: Major leagues adopt real-time biometric AI systems, transforming player evaluation and in-game strategy.
Sports Psychology News: Elite Programs Expand Mental Health Services
Sports psychology news: elite programs expand mental health services as research validates performance optimization techniques.
Sports Medicine Research News: Main Studies and Breakthroughs Shaping Athlete Care in 2026
Sports medicine research news: key studies, clinical breakthroughs and evidence-based findings shaping athlete care in 2026.
Sports Science News Today: AI Biometric Monitoring Expands Across Universities and Elite Programs
Sports science news today: universities and elite teams are adopting AI-powered biometric monitoring systems to reduce injury rates and boost performance.
Sports Medicine News: Stem Cell Therapy Trial Transforms ACL Recovery
A multi-site clinical trial published this month in the American Journal of Sports Medicine found that stem cell therapy reduced anterior cruciate…
Sports Marketing News: How to Build a Winning Strategy in 2026
Sports marketing news: Learn how to build a winning strategy with data-driven athlete partnerships, social media activation, and brand campaigns.
Sports Tech News: Industry Coverage of Performance Tracking, Broadcasting Innovation, and Emerging Technologies
Sports Tech News delivers comprehensive coverage of athletic performance technology, esports developments, and innovation transforming the sports industry.
The Science of Sports Recovery: How Elite Athletes Sleep, Eat and Regenerate in 2025
Modern sports recovery has been revolutionised by technology, nutrition science and sleep optimisation. We examine what the best athletes in the world do between competitions.
The Quiet Science of the Modern Penalty Kick
A penalty looks like a duel of nerve. Underneath, it's a problem of geometry, game theory and a goalkeeper's split-second bluff.
How a Spreadsheet Rewrote the Geometry of Basketball
The three-point line didn't change. Our understanding of it did — and the modern NBA offence is what that revolution looks like on the floor.
Sports features & long reads
Not every story fits in a match report. Our features desk goes deeper — long-form reporting, profiles, investigations and explainers that look beyond the result to the people, money, science and culture shaping modern sport. From the economics of a transfer market to the psychology of elite performance, these are the reads that reward a few extra minutes.
Expect athlete profiles, tactical deep-dives, historical retrospectives and analysis of the trends reshaping how sport is played, watched and funded. If you want context that lasts longer than a news cycle, this is where to find it. For the day's headlines, head to the latest news, or follow results across every sport on our live scores page.
Features — frequently asked questions
What kind of stories appear in Features?
Features are long-form pieces — profiles, investigations, explainers and retrospectives — that go beyond results to the people, money, science and culture shaping sport.
How often do you publish features?
Features are published regularly alongside our daily news, with new long reads added as our reporting develops.
Are features news or analysis?
Features combine reporting and analysis. They are researched, sourced and held to the same editorial standards as our news coverage.